I design conversion-focused websites and scalable product interfaces for startups.
I'm Roopesh, an India-based designer who specializes in building high-converting websites for B2C and B2B brands.
Over the last few years, my work has helped clients generate over $1.2M in revenue through conversion-focused design, turning website visitors into leads through strategic flows and call booking systems. Recent projects include Zenith Funding, where I led the end-to-end UI design, and Upsync Media, where I handled both design and development in Framer.
Outside of client work, I build products like AgencyOS, a Notion-based system for managing projects, clients, finances, and workflows. I also share my process and learnings with a community of 38K+ on Instagram.
Skills
Projects
Unio
Agency website optimized to attract leads and drive consistent inbound revenue.
Zenith Funding
Conversion focused website design to improve signups and reduce CAC.
Upsync Media
Landing page optimized for conversions, generating $21K in 51 days.
Few more under development.
Elsewhere
Documenting my design journey, agency work, and behind the scenes.
X (Twitter)
Sharing thoughts on design, startups, and systems.
AgencyOS
A Notion-based system to manage clients, projects, and finances for creative teams.
Sharing case studies, product updates, and longer-form thoughts.
Stack
Figma
Product design, design systems, prototyping, developer-ready handoff.
Framer
High performance marketing websites, rapid launch, CMS and interactions.
Cursor
Used for faster development workflows and AI-assisted implementation.
Notion
Exploring interactive product animations and micro interactions.
Rive (Learning)
Project management, documentation, and internal systems.